Irving Farm Holiday Edition Branding
Irving Farm New York sources beans for a special holiday coffee blend, and needed a strong identity for the coffee bag packaging and all related assets. I researched color, illustration styles, and produced several iterations of the bag label before landing on the final look and feel. Other assets I designed include cafe signage and holiday
gift cards.
Irving Farm New York Coffee Merch
I was tasked with updating the brand with new merchandise designs. I led the creative process from start to finish, creating vision boards, presenting various concepts and managing production design. I produced three designs across several different types of merch including diner mugs, travel mugs and stickers. The merch is for sale in each Irving Farm cafe and available for purchase online. The merch was also included in wholesale client appreciation packages sent over the 2019 holiday season.
